Imagine being able to see your eyewear design come to life, even before a single prototype is made. While many industries are still catching up, the eyewear sector has fully embraced digital visualization, and it’s changing everything. Today, virtual eyewear visualization software and tools are embedded in nearly every stage […]
Optical shops worldwide face a massive challenge, marketing competition. Whether you’re focused on local outreach or online visibility, you need an optical marketing strategy that actually works to grow your business. Instead of copying your competitors to grab more patients and clients, read our blog to find out the best […]
“If Amazon knows what you’ll buy next… why not your store?” That’s the presence of customization in marketing. It’s the reason we visit certain e-commerce sites and end up spending more than we planned. It’s not always about offering the best product, but about offering the one that feels most […]
Personalization is big and a priority for any B2C and B2B businesses nowadays. The reason? The rise of product configurators has made hyper-personalization easy to get and generates unique experiences. Giving customers that “made for you” and “just for you” experience is what successful brands are using. A 3D product […]
New technologies are helping people get access to great tools for prescription glasses. An online pupillary distance calculator is one such tool, providing consumers easy access to enhance their buying journey for buying prescription glasses online. Now, VARAi’s Pupillary Distance Calculator is redefining how eyewear brands, optical care providers, and […]
Eyewear e-commerce has come a long way. Selling a physical product online was once a major challenge, but that’s quickly changing. With the rise of digital tools, it’s now easier than ever for eyewear businesses to thrive online. These innovations are not only increasing sales but also creating smoother, more […]
The eyewear value chain has long struggled with issues such as prototyping, fast production, approvals, manufacturing cycles, and keeping up with trends. At VARAi, we’ve created unique Eyewear SaaS solutions that tackle these challenges head-on. Without further ado, let us help your business grow by providing innovative eyewear software solutions […]
The traditional eyewear manufacturing process has long needed a refresher. Waiting up to 3 months for initial approval and then to go directly into production is never a good idea, which is usually the case. But what if you could create designs 9 months ahead of your estimated launch and […]
The eyewear manufacturing process has been slow-moving for years. With small manufacturers starting to represent the production of 95% of the global market, competition has hit an all time high. The reason for this is simple: smaller manufacturers are adapting to market demands much faster than their counterparts. VARAi offers […]
Eyewear isn’t just about style—it’s about functionality too. Don’t just take our word for it; ask the experts. According to the Vision Council, around 83% of people use some form of vision correction, whether through eyeglasses or prescription lenses. Choosing the right frame goes beyond aesthetics; it’s about finding one […]
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