What is VARAi? VARAi is an AI platform for the eyewear industry. It connects frame design (3D collaboration), wholesale distribution (live supply-chain sync) and online selling (virtual try-on, PD measurement and recommendations) in one system.
One platform across the entire eyewear journey — design, distribute, sell. We're building toward agentic commerce. The brands joining now help define what that becomes.
Three agents shipping today. One in beta next quarter. Brands joining now help decide what we build next.
14,057 brands scored across five AI commerce domains. View report →
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A manufacturer might only need Design. A brand might only need Distribute. A retailer might only need Sell — and soon, the store counter too. Adopt one or all four — every additional system unlocks data and network effects on top of the last.
Real-time 3D viewer, materials library, freelancer marketplace. Brands and manufacturers compress weeks of approvals into hours. Asset lock-in flows downstream to Distribute and Sell.
Explore Designdesign.varai.ai ↗Content flows the whole way down the chain — manufacturer to wholesaler to reseller — with pricing, inventory, specifications, and orders synchronized in real time at every endpoint. The bad-data tax was the #1 friction in eyewear distribution. We're removing it.
Explore DistributeVirtual try-on, AI recommendations, PD measurement, intelligent search — embedded into every storefront. 75% cheaper than the incumbent. Retention agents detect churn before it happens.
Explore SellThe fourth system completes the journey — bringing VARAi's agents to the physical store as an add-on to existing POS systems. No rip-and-replace: the in-store experience runs on the same platform as everything online. In active development.
Explore RetailToday's eyewear stack is a patchwork — CAD viewer, file sharing, B2B portal, storefront, VTO vendor, search, analytics, marketing automation. Each one a silo, each one a contract, each one a security surface. VARAi replaces all of it with one platform, one data model, one source of truth.
One vendor. One security audit. One contract for data residency, uptime, and compliance — across both regions.
One login. One data model. One source of truth that spans Design, Distribute, and Sell — no integrations to maintain between them.
Replace seven subscriptions with a single platform bill. Token-based metering means you pay for actual usage — not seats you'll never fill.
VARAi has been in production since January 2026. These numbers move every minute.
Native connectors for the platforms eyewear retailers actually use — plus a direct API for everyone else. Dynamic Service Discovery resolves the regional endpoint from a single key, so there are no URLs to hardcode.
VARAi is the operating system for agentic commerce, purpose-built for the eyewear industry. One platform spans the eyewear journey: Design (3D collaboration), Distribute (wholesale supply-chain sync), Sell (virtual try-on and AI widgets for storefronts), and Retail (an in-development add-on for in-store POS).
Brands and manufacturers use Design to move 3D models and approvals through one workspace, Distribute to keep pricing, inventory, specs and orders in sync with every retailer, and Sell to embed virtual try-on, pupillary distance (PD) measurement and AI recommendations into their online stores.
Sell ships drop-in widgets for Shopify, WooCommerce and Magento, and exposes an API for custom storefronts. BigCommerce support is not yet generally available.
The PD Calculator measures monocular and binocular pupillary distance from the shopper's camera with sub-1.5mm accuracy, using a device-agnostic AI face scan that needs no app or credit card.
Sell uses token-based metering with monthly tiers: Starter $199 (15,000 tokens), Growth $499 (60,000 tokens), Scale $999 (125,000 tokens) and Pro $1,499 (300,000 tokens). Widgets draw tokens per session, for example 9 tokens per Virtual Try-On session.
Sell and Design are live in production. Distribute is in beta. Retail is in active development, with early access opening soon.
VARAi runs on Google Cloud in two regions, us-central1 (US) and europe-west1 (EU), and is GDPR compliant. VARAi is not currently SOC 2, ISO 27001, HIPAA or PCI DSS certified.
Use the contact page to say where you sit on the value chain (design, distribute or sell) and VARAi will route you to the right team. Brand partnerships: partnerships@varai.com.