“If Amazon knows what you’ll buy next… why not your store?” That’s the presence of customization in marketing. It’s the reason we visit certain e-commerce sites and end up spending more than we planned. It’s not always about offering the best product, but about offering the one that feels most […]
Personalization is big and a priority for any B2C and B2B businesses nowadays. The reason? The rise of product configurators has made hyper-personalization easy to get and generates unique experiences. Giving customers that “made for you” and “just for you” experience is what successful brands are using. A 3D product […]
Eyewear e-commerce has come a long way. Selling a physical product online was once a major challenge, but that’s quickly changing. With the rise of digital tools, it’s now easier than ever for eyewear businesses to thrive online. These innovations are not only increasing sales but also creating smoother, more […]
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Alex de Bold