Imagine your eyeglasses are made of sand and cardboard. It will feel so uncomfortable, flimsy, and frankly out of place. The reason you can’t accept this as what your eyeglasses are made of is because of its frame materials. Frames for eyeglasses need to be made with durable and comfortable […]
Nowadays, without an online shopping experience, no ecommerce site can pull in sales. Customers want more, they want to try, experience, and get a feel before they click buy. Tools like face shape analyzer, face shape detector, and virtual try on are famous in industries like eyewear. At first glance, […]
Any eyewear website you visit today is shining its most powerful tool at you, AR tech. Most people get confused, but the technology behind your virtual try-ons is actually augmented reality. It overlays the computer generated digital content, in this case eyeglasses, on top of your live feed. But, is […]
Lenses are the heart of every pair of glasses, the part that actually improves vision. Yet for all their importance, they remain one of the most overlooked and least understood elements in eyewear production. For decades, the way lenses have been manufactured has stayed largely the same, starting with semifinished […]
Fast fashion cycles, shifting style trends, and rising consumer expectations have made it harder than ever for eyewear brands to keep up. Designing what customers actually want now requires precision, speed, and insight. That’s where data-backed design comes in. Instead of guessing which frames will sell, brands can now use […]
What does it really take to bring an eyewear design to life? The answer might surprise you. Even today, many eyewear brands rely on outdated, analog workflows. Think hand-drawn sketches, 2D technical drawings, slow physical prototypes, and countless rounds of back-and-forth. From the first concept to final production, the process […]
Designing eyewear used to take at least 9 months of trial and error. This back and forth had created a loop of no product or manufacturing success. However, today, rapid prototyping eliminates development time by half or sometimes down to even a month. But how does this happen? In this […]
Imagine being able to see your eyewear design come to life, even before a single prototype is made. While many industries are still catching up, the eyewear sector has fully embraced digital visualization, and it’s changing everything. Today, virtual eyewear visualization software and tools are embedded in nearly every stage […]
Optical shops worldwide face a massive challenge, marketing competition. Whether you’re focused on local outreach or online visibility, you need an optical marketing strategy that actually works to grow your business. Instead of copying your competitors to grab more patients and clients, read our blog to find out the best […]
“If Amazon knows what you’ll buy next… why not your store?” That’s the presence of customization in marketing. It’s the reason we visit certain e-commerce sites and end up spending more than we planned. It’s not always about offering the best product, but about offering the one that feels most […]
Floris Diemel