VARAi

For eyewear stores using Fittingbox

Why settle for one tool when you can have the whole toolbox?

Try-on shows the frame. It doesn't get you found, fit the lenses or close the sale. VARAi is one learning platform that does all of it, for half what you pay Fittingbox today.

See your price or book a 20-minute call

The toolbox

One tool today. Eight working together.

Every tool shares the same 3D frames and the same shopper data, so each one makes the others better.

  • You have this

    Virtual try-on

    Frames on the shopper's face, in 3D.

  • Added

    Fit and PD

    Help shoppers get their pupillary distance while they order.

  • Added

    Lens journey

    Prescription, lens type and coatings, guided to checkout.

  • Added

    AI recommendations

    Frames matched to face shape and style.

  • Added

    Cart recovery

    Bring back shoppers who tried on and left.

  • Added

    SEO and AEO

    Product data that Google and AI shopping assistants can read.

  • Added

    Shopper intelligence

    See who buys, who returns and who is about to leave.

  • Added

    Wholesale showroom

    The same 3D frames, for your trade buyers to order from.

Most vendors sell you a widget that works the same on day 300 as on day one. VARAi learns from every shopper session and keeps tuning itself to convert better, the way a Tesla gets smarter with every mile.

What we found

On most Fittingbox stores, try-on is where the sale stops.

63%give shoppers no way to order prescription lenses after trying a frame on
96%have no PD measurement
0publish product data that AI shopping assistants can read

Source: VARAi Global Eyewear Audit, automated scan of 131 stores running Fittingbox, September 2026. Look up your own store.

Your price

The whole toolbox for half your try-on bill.

Your VARAi price
You save each year
and you get seven more tools

Get your switch plan

We'll reply with your store's audit result and a plan built around your renewal date. Your price is confirmed in writing from your current Fittingbox invoice. One offer per company.

How it works

We do the work.

  1. STEP 1

    Share your frame list

    The frames you show in try-on today, and your store platform.

  2. STEP 2

    We build and stage it

    Your frames in 3D with the full toolbox, on a staging copy of your store.

  3. STEP 3

    Go live at your renewal

    Approve it, switch over, and give notice for your renewal date.

I'm a repeat founder. I grew my own startup from my kitchen table to over 12M consumers, and L'Oréal and Reckitt have used tools I've built. VARAi is something new: a learning, AI-based commerce platform built for eyewear.

Alex de Bold, CEO, VARAi