Virtual Eyewear Try-On
We provide the unmatched AI-driven virtual try-on solution that accurately positions, sizes and fits your eyewear on the consumer’s face. Made for businesses across the eyewear value chain—boosting sales, engagement, and customer confidence.
Seamlessly showcase your eyewear collections online or in-store, allowing customers to preview the fit before they purchase. Designed to handle even the most intricate 3D models and materials, replicating real-life behavior with unmatched accuracy.
Hyper-Accurate AI Fit Technology
Our VTO enhanced by AI-algorithms is the only tool in the market that mirrors reality. This delivers a life-like experience digitally. Get:
- Precise Face Tracking: Maps 800+ facial feature points for ultra-accurate eyewear placement.
- Predictive AI Modeling: Ensures eyewear adjusts naturally when looking sideways, with temples aligning perfectly above the ear and frames occluding behind the nose—just like in real life.
- Flawless Fit & Sizing: Keeps eyewear perfectly fitted and proportioned, regardless of face angle or distance from the camera.
Pair it with our Pupillary Distance Calculator for the most accurate virtual eyewear experience online.
Ultra-Realistic Material Simulation
We’ve pushed web technology to its limits to create AI-driven 3D rendering technology that captures the look, feel, and behavior, giving you the most lifelike virtual representation available.
- Unmatched Material Rendering: Our world’s-first rendering engine is the only one that accurately displays transparent materials like acetates.
- Realistic Lighting & Reflections: We trained our rendering engine to adapt to various lighting conditions, ensuring realistic reflections and accurate color behavior in frames and lenses.
- Authentic Material Replication: Our 3D models precisely recreate real-world materials like acetate and metal, thanks to partnerships with leading manufacturers—ensuring a precise virtual try-on experience.
Why Use Our Virtual Try-On Technology for Your Business?
No matter your business model, our Virtual Try-On boosts sales, enhances customer experience, cuts costs, and elevates your digital strategy—making it a must-have for eyewear businesses that want to stay ahead.
For Opticians, E-Commerce, Eyewear Brands, Retail Chains, Lens Providers
- Increase Sales & Conversions
- Virtual try-on reduces uncertainty, increasing conversion rates and visual confidence.
- The interactive VTO tool boosts engagement, by keeping customers on your site longer.
- Reduce Return Rates
- Customers can experience the right fit and style before making their buying decision.
- Cost reduction in logistical matters, like shipping, restocking, and handling expenses.
- Enhance Customer Experience
- AR technology makes eyewear shopping engaging, helping convert potential buyers.
- Our AI software recommends suitable eyewear based on facial features and style.
- Connect Online & Offline Sales
- Provide robust digital VTO to help pre-select frames online before an in-store visit.
- Integrate technology for a seamless online and in-store eyewear experience.
- Gain a Competitive Edge
- Virtual try-on sets brands apart, attracting tech-savvy online and in-store shoppers.
- Unique digital features encourage repeat purchases and revisit to your site/store.
- Future-Proof Your Business
- Advanced shopping tools keep you competitive in a digital-first market.
- Gain valuable consumer trends data to refine marketing and inventory strategies.
For Sales Agents, Distributors, Manufacturers, Wholesale Suppliers, Eyewear Licensing Companies
- Streamline Sales & Cut Sample Costs
- Digital showcases of eyewear let reps focus on value-driven client interactions.
- Reducing physical samples cuts production, storage, and shipping costs.
- Enable Remote Selling
- Sell bulk orders to international suppliers and distributors without any location limitations.
- Schedule client calls anytime, in any timezone with instant access to digital samples.
- Speed Up Buyer Decisions
- Buyers can evaluate multiple frames in seconds and make decisions instantaneously.
- Digital tools ensure accurate orders, allowing for faster approvals and order billing.
- Reduce Environmental Impact
- Fewer physical samples mean a smaller carbon footprint for better sustainability.
- Position your brand as the leading eco-conscious choice for eyewear for better traction.
- Seamless B2B Integration
- VTO tools optimize catalogs, websites, and portals for seamless access all at one place.
- Track buyer behavior, data, and other insights to refine sales and marketing strategies.
- Strengthen Customer Relationships
- Digital catalogs help representatives tailor offerings to client needs and preferences for better pitch.
- Instant buyer insights refine future collections and product launches according to trends.
Enhance The VTO Experience with VARAi’s Powerful Plug-Ins
Online Eye Exam
Let customers take a CE-approved eye exam before trying on prescription frames—making their virtual shopping seamless and hassle-free.
Pupillary Distance Calculator
Ensure 100% frame accuracy with precise PD measurements. Customers can confidently order lenses online, reducing returns and boosting satisfaction.
AI Face Analyzer
Help customers find the perfect pair before they even try them on. AI-driven analysis suggests frames that suit their unique facial features.
3D Viewer
Give customers a closer look at your eyewear collection. Zoom in on every detail with lifelike 3D rendering—just like holding the glasses in hand.
AI Eyewear Recommendation
The world’s first AI-powered face scan matches customers with frames that fit best—based on face shape, age, gender, skin tone, and more.
A 3D Modeling Solution for Every Budget
CAD-Based 3D Models
Transform your CAD drawings into ultra-precise 3D eyewear models with true 1:1 accuracy. Perfect for Virtual Try-On, high-resolution product renders, and 3D viewing, these models replicate exact measurements, materials, and textures—ensuring a flawless digital twin before production even begins.
Photo-Based 3D Models
No CAD? No problem. Our experienced 3D specialists recreate high-fidelity models directly from images using advanced 3D sculpting techniques. These models maintain precise frame geometry, accurate proportions, and lifelike textures that are ideal for brands looking for a scalable, hassle-free 3D eyewear design tool that requires no physical samples for approval.
AI-Generated 3D Models
Leverage AI-driven automation to generate 3D models from just a front and side image. Using deep-learning algorithms, our system reconstructs accurate frame structures and proportions, providing an ultra-fast and budget-friendly solution for brands needing quick, scalable, and realistic 3D assets.
Choose your preferred method and bring your eyewear designs to life in stunning 3D. Want to see a demo?
Our Partners Share Their Experience
Enhance Your Face Shape Analysis with
Smart AI-Powered Add-Ons
Track & Analyze Consumer Data Like Never Before
VARAi’s Virtual Try-On goes beyond trying on glasses—it’s a powerful business intelligence tool that helps companies make data-driven decisions, minimize inventory risks, and enhance customer satisfaction—all while abiding by top-tier global data privacy compliance.
Our VTO technology captures key customer attributes to refine your business strategy:
- Age – Identify which age groups prefer specific styles to track trends easily.
- Gender – Understand frame choices across different demographics for better search results.
- Face Dimensions – Gather data on popular frame sizes based on real facial proportions.
- Face Shape Analysis – Track which frame styles are preferred by round, oval, square, or heart-shaped faces.
🔹 Why It Matters: This rich dataset helps businesses optimize inventory, improve marketing strategies, and deliver a more personalized shopping experience.
Avoid overstocking unpopular styles and missing out on trending designs. VARAi’s VTO data allows businesses to:
- Stock the Right Frames – For example, an optician in New York may find round acetate frames are most popular among millennial women (25-34 years old), allowing for more strategic ordering.
🔹 Why It Matters: Businesses can reduce unsold inventory, improve turnover, and maximize revenue by aligning stock with real customer demand.
Stay ahead of the curve with live customer insights:
- Spot Regional Preferences – Understand how color trends vary by location (e.g., dark tortoiseshell may be a top-seller in Paris, while transparent frames perform better in Tokyo).
- Predict Emerging Trends – If younger shoppers suddenly prefer thin-wire retro frames, brands can adapt designs before the trend peaks.
- Enhance Targeted Marketing – If women aged 30-40 prefer cat-eye frames, campaigns can be optimized for that audience.
🔹 Why It Matters: Businesses gain a competitive edge by proactively adapting to changing market preferences.
Customer trust and security are our top priorities. VARAi’s VTO technology:
✔ Does not store personal data – All tracking is anonymous and consent-based.
✔ Meets the strictest privacy regulations, including:
- GDPR (Europe) – EU data protection compliance.
- CCPA (California, USA) – Protects California-based users.
- PIPEDA (Canada) – Canadian privacy law compliance.
- LGPD (Brazil) – Adheres to Brazil’s data protection laws.
- PDPA (Singapore, Thailand, etc.) – Covers privacy standards across Asia.
🔹 Why It Matters: Businesses can confidently leverage data insights while maintaining consumer trust and regulatory compliance.
VARAi’s data-driven approach benefits every segment of the eyewear industry:
- For Opticians & Retailers – Improve in-store stock based on local customer trends.
- For Eyewear Brands – Design collections that align with real consumer preferences.
- For E-Commerce Stores – Increase online sales with AI-driven recommendations.
- For Sales Agents & B2B – Sell smarter by using data-backed insights to offer the right products.
🔹 Why It Matters: Businesses using VARAi’s VTO gain a first-mover advantage, offering a smarter, more personalized experience for customers.
Frequently asked questions
The Virtual Try-On (VTO) solution uses advanced 3D rendering technology and AI to create a realistic digital version of eyewear. Customers can try on frames virtually by either uploading a photo or using their live camera, offering an interactive and engaging experience.
The technology is powered by proprietary engines that provide seamless integration across platforms. We avail more technology-based techniques like facial recognition, landmark mapping, 3D modeling, and machine learning algorithms for more accurate results
Yes, the eyeglasses virtual try on we offer is fully compatible with all devices including smartphones, tablets, and PCs. It works across all major browsers such as Safari, Edge, Firefox, and Chrome, and is available on both Android and iOS platforms.
Absolutely! The integration of our virtual try on can be easily done into your e-commerce site through our plug-in. It supports all major platforms such as Shopify, Weebly, Wix, SquareSpace, Magento, Drupal, PrestaShop, WooCommerce, and more allowing you to enhance the customer shopping experience effortlessly.