Customers have become far more selective over the years, especially in eyewear. Now online shoppers doesn’t just look at frames as a style accessory. They want to understand the features, materials, lens quality, and overall comfort before they even consider adding a product to their cart. Once a customer is […]
Businesses have a lot of physical samples they go through before they reach their production-ready rendition. However, these 4 to 5 cycles of samples, shipping, and approval waits can add up in unexpected costs. Hence, many brands are now going digital with their products. There are special software that helps […]
When it comes to eyeglasses all we care about is the looks and how stylish the design is. Most consumers often miss out on the most important part, the material used to create the eyewear. Even though you might only know about acetate, TR90 and bio-acetate are also popular choices. […]
Virtual try on tools are incorporated in every major eyewear retailer and manufacturer’s site. And why not? The easy 3D digital visualization of the product helps consumers and brands make decisions faster. But virtual try on tools are mainly of two types, widget-style or a platform. While each has their […]
The eyewear industry uses many premium materials to craft some unique and stylish eyeglass designs. One of the most widely used material is acetate. It is the same exact plastic-like substance that make frames fashionable and durable. However, eyewear brands don’t internally manufacture or produce the material from start to […]
The eyewear industry generates a lot of waste on a yearly basis. About 4 million pair of spectacles (250 metric tons) are discarded in North America alone. This waste is accumulated in the form of scraps, prototypes, and more. However, if technology has helped us with something, it is definitely […]
PD Measurement calculators are available online, and they help with more than what you think. The dimension it provides can help you curate glasses that have the perfect fit, comfort, and vision clarity. However, pupillary distance has two types: Near PD and Far PD. Which one do you get with […]
Imagine your eyeglasses are made of sand and cardboard. It will feel so uncomfortable, flimsy, and frankly out of place. The reason you can’t accept this as what your eyeglasses are made of is because of its frame materials. Frames for eyeglasses need to be made with durable and comfortable […]
Nowadays, without an online shopping experience, no ecommerce site can pull in sales. Customers want more, they want to try, experience, and get a feel before they click buy. Tools like face shape analyzer, face shape detector, and virtual try on are famous in industries like eyewear. At first glance, […]
Any eyewear website you visit today is shining its most powerful tool at you, AR tech. Most people get confused, but the technology behind your virtual try-ons is actually augmented reality. It overlays the computer generated digital content, in this case eyeglasses, on top of your live feed. Key Takeaways […]
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Floris Diemel